Since Coca Cola has been manufactured, it has been a big hit with commercials and advertisements. The ad I choose shows a polar bear drinking Coca Cola. I like this advertisement because it uses a polar bear for its campaign. The polar bear symbolizes a frosty, cold envirornment, and the Coca Cola bottle symbolizes a frosty, cold drink. When incorporating animals in an advertisements, the animals start to remind people of things. For example, whenever I see a polar bear, I think of Coca Cola. Animals make products more memorable, especially when they are consistantly in the ad. In ads, many people  like to see symbolism, which this one includes. I also like this ad because it's simple. It doesn't include a lot of words like some ads do. This ad only says, "Always Coca Cola". When I see this picture, I feel like drinking an ice- cold Coca Cola. Without including many words, this ad is very convincing.

     One thing that I didn't like about this advertisement was the lack of showing the product. The Coca Cola bottle is barely in the picture. The polar bear takes up way more of the picture than the actual product that they are advertising. When advertising anything, you should make the item you are trying to sell more noticable than anything else in the picture. The reason is because the other things in the picture may become more distracting. When you first look at this ad, the first thing you see is the polar bear, not the Coca Cola you are advertising.

     When making an ad, you must make sure to convince the viewers of the product convinced to buy the product. In conclusion, when using the right tehcniques, you can make a successful advertisement.